INFLUENCE

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Blog

Guides on creator and influencer marketing for apps, SaaS/web apps, DTC brands, and hardware products: how to run successful campaigns, what it costs, how to measure it, and how it compares with paid ads.

Posts

Gaming Influencer Marketing: How Game Publishers Turn Creators Into Launch Buzz and Sales

Gaming Creator CPM Calculator: What Should You Pay per 1,000 Views?

Gaming Influencer Agency vs Platform: Which Is Cheaper for a Launch?

How Much Does a Gaming Influencer Campaign Cost in 2026?

GTA 6 Marketing Strategy: What the Trailer Rollout Teaches Publishers About Creator Buzz

How Helldivers 2 and Palworld Blew Up Through Creator Clips

How to Get More Steam Wishlists with Influencers

How to Market a Video Game Launch with Creators (PC and Console)

Influencer Marketing for Gaming Hardware and Accessories Brands

Influencer Marketing for Mobile Games: Installs That Actually Stick

How Lethal Company Became a Hit Without a Marketing Budget

How Raid: Shadow Legends Became YouTube’s Most Famous Sponsor

Twitch Sponsorship vs YouTube vs TikTok: Where Should Game Publishers Spend?

What’s Trending on TikTok for Gamers This Month (October 2026)

How to Pay Influencers: 6 Pricing Models Explained (With Example Deals)

Influencer Marketing vs Paid Ads: Which Is Better for Your Business?

How to Measure Influencer Marketing ROI: Metrics, Formula and Free Tools

How Much Does Influencer Marketing Cost in 2026? Prices by Platform, Follower Count and Budget

How Cash App Uses Creators to Grow (and What Fintech Startups Can Copy)

Finfluencer Rules in 2026: What the FCA Crackdown Means for Fintech Brands

Fintech Influencer Compliance Checklist (US, UK, EU)

FTC Disclosure Rules for Fintech Influencer Campaigns, Explained

Klarna’s Influencer Marketing Strategy, Broken Down

Robinhood vs Revolut: How Two Fintechs Use Creator Content

Influencer Marketing for Fintech Companies: How to Drive Installs and Funded Accounts in 2026

Pay-Per-View vs Affiliate Deals for Fintech Creators: Which Model Fits?

Influencer Marketing vs Meta Ads for Fintech App Installs

How to Measure Fintech Influencer ROI When Most Sign-Ups Happen Weeks Later

How Much Does a Fintech Influencer Campaign Cost? CPM, CPI and Cost per Funded Account

Influencer Marketing for BNPL Brands

Influencer Marketing for Crypto Exchanges: What’s Allowed in 2026

Fintech Creator Brief Template: What to Say, What You Can’t Say

How to Find Finfluencers Who Actually Convert (Not Just Go Viral)

Influencer Marketing for Trading and Investing Apps

Micro vs Macro Finfluencers: Which Drives Cheaper Sign-Ups?

Influencer Marketing for Neobanks: Getting Account Opens, Not Just Views

Influencer Marketing for Payment Apps

Influencer Marketing for Budgeting and Personal Finance Apps