How much does INFLUENCE cost?
INFLUENCE charges per 1,000 delivered views, starting at $1 CPM. You set a maximum CPM and a budget cap, and you’re billed only for the views your campaign receives, with no fees on top.
INFLUENCE pricing: pay only for delivered views, from $1 CPM
INFLUENCE charges per 1,000 delivered views, starting at $1 CPM. You set the highest CPM you’re willing to pay and a total budget cap, and you’re billed only for the views your creator campaign actually receives, never above either limit. There are no platform fees, retainers or markups on top.
It’s built for growth, performance and UA teams at apps, AI products, software and consumer brands who want creator campaigns to work like a paid channel: predictable spend, priced on delivery.
Last updated: November 7, 2026
How INFLUENCE pricing works
You control two numbers, and INFLUENCE works inside them.
| You set | What it means |
|---|---|
| Maximum CPM | The most you’ll pay per 1,000 delivered views. No creator is billed above it. Campaigns start from $1 CPM. |
| Budget cap | The most the whole campaign can cost. Spend stops at the cap. |
You pay for views your campaign’s posts receive. Videos that take off earn more of your budget; videos that stall cost little. Creators are paid fixed rates for their work, and INFLUENCE carries the difference between what creators earn and what each post delivers.
What’s included in the CPM
Everything it takes to run the campaign is inside the CPM. Nothing gets billed separately.
Creator sourcing and vetting by human curators
A personalized brief for every creator
Outreach, follow-ups, rate negotiation and contracts, run by your INFLUENCE AI agent
Your approval of every creator and every draft
Posting windows, tracked links and promo codes for each creator
Ad codes so you can run the best videos as paid ads
Disclosure and brand-safety checks
Creator payouts
One dashboard with every post, publish date and delivered views
What isn’t included: the media budget you spend if you choose to run creator videos as paid ads on TikTok, Meta or YouTube. That goes directly to the ad platform.
What a campaign costs: worked examples
Your maximum spend is always your budget cap. The CPM ceiling sets the most you’ll pay for each 1,000 views inside it.
| Budget cap | Max CPM | Most you’ll pay | Views delivered at your ceiling |
|---|---|---|---|
| $10,000 | $5 | $10,000 | 2,000,000 |
| $25,000 | $10 | $25,000 | 2,500,000 |
| $50,000 | $8 | $50,000 | 6,250,000 |
These are illustrations of the math, not quotes. Actual CPMs depend on your audience, platforms, geography and creative requirements, and you see the plan before anything is booked.
To compare with what you pay today, convert any past flat-fee or agency spend into an effective CPM: total spend ÷ total views × 1,000. Our guide on pay-per-view vs flat-fee influencer pricing walks through it.
View guarantees
Relevant campaigns can include a view guarantee: a campaign-level commitment to deliver a set number of views. It’s a commitment on the campaign as a whole, not a promise that any single video goes viral.
How INFLUENCE compares with other ways to pay for creators
| Model | What you pay for | Who carries the risk of a flop | Extra fees |
|---|---|---|---|
| Agency retainer | Agency time, plus creator fees | You | Retainer and/or markup |
| Flat fee per post | Each post, hit or miss | You | Varies |
| Affiliate / commission | Sales | The creator | Platform or network fees |
| Cost per install (CPI) | Tracked installs | The creator | Network fees |
| INFLUENCE | Delivered views, under your CPM ceiling and cap | INFLUENCE | None on top of CPM |
What we don’t publish, and why
We don’t publish one fixed CPM, because the right price depends on who you’re trying to reach, which platforms and markets you need, and what the content has to do. You see the proposed creators and plan inside your ceiling before anything goes live, and you can lower the ceiling or the cap at setup.
Who INFLUENCE pricing is for
It fits teams that:
Run several creators at once and judge them like a paid channel
Want spend tied to delivered attention, not posts
Measure results in installs, sign-ups, trials or pipeline on their own side
It’s a weaker fit if you need a single celebrity endorsement, in-person events, LinkedIn-only creator programs, or footage you’ll use only as ads. For those, a flat fee or a traditional agency is usually better.
Proof
Read how INFLUENCE campaigns performed for real customers on our case studies page.
Frequently asked questions
Are there platform fees, retainers or markups?
No. Sourcing, briefs, negotiation, contracts, approvals, tracking, payouts and reporting are all included in the CPM.
What happens if a video gets more views than my budget covers?
Spend stops at your budget cap. You never pay more than the cap you set.
Do I pay for videos that flop?
You pay only for the views they actually received, so a video that stalls costs very little. Creators are still paid fixed rates for their work; INFLUENCE carries that gap.
Is there a minimum budget?
Campaign budgets are set in the campaign setup. Enter your goal and budget, and INFLUENCE will show you what it can deliver before anything is booked.
Can INFLUENCE guarantee views?
Relevant campaigns can include a view guarantee at the campaign level. INFLUENCE doesn’t promise that any single video will go viral.
Which platforms are included?
TikTok, Instagram, YouTube (Shorts and long-form) and X.
Can I run the creator videos as ads?
Yes. INFLUENCE provides ad codes so you can run the best videos as Spark Ads or partnership ads. The ad spend itself goes to the ad platform and isn’t part of your INFLUENCE budget.