INFLUENCE is an influencer marketing platform that runs creator campaigns end to end and prices them on the views they deliver.
Most influencer marketing platforms give you a database of creators and leave the rest to your team. INFLUENCE handles discovery, matching, pricing, briefs, content review, publishing, payouts and measurement, so a campaign with dozens of creators feels like a single media buy.
An influencer marketing platform should make creators work like a media channel: predictable to buy, simple to run and easy to measure. That takes more than a search bar. A complete platform covers:
Creator discovery and qualification
Audience matching
Performance prediction and risk balancing
Creator selection and campaign composition
Pricing and negotiation
Contracts and brand safety
Personalized creator briefs
Content review and approvals
Strategic comment seeding
Publishing and distribution coordination
Creator payouts
Performance measurement and optimization
INFLUENCE does all twelve. Your team makes the decisions that matter, which creators and which content, and the platform handles the rest. See everything. Manage almost nothing.
Finding creators is the easy part. Knowing which creator is right for a specific product, audience, message, price and performance target is harder. And everything after discovery, from briefing and negotiation to contracts, approvals, publishing, payouts and measurement, is where campaigns stall.
Influencer databases and marketplaces give you access to creators. The operational work stays with you. That’s manageable with five creators. With fifty, it becomes an operations problem.
INFLUENCE is built for the second case: creator-led distribution at scale, run as a system rather than a spreadsheet.
Set up a campaign. Enter your objective, budget, audience, geography, product and creative requirements, just like a campaign in Google Ads or Meta Ads.
Approve creators. INFLUENCE curates and composes a creator portfolio for your goal. You approve who takes part.
Approve content. Every creator gets a personalized brief. You approve or request changes to each piece before it goes live.
Track results. Content publishes, performance is measured in one place, and the campaign is optimized as it runs.
Traditional influencer marketing starts with a creator and a fee: “Pay this person $X for a post.” INFLUENCE starts with the outcome: “How much qualified distribution can we deliver for this budget?”
You set a maximum CPM and a budget cap, and pay only for the views your content actually receives. There are no additional fees on top of the CPM. Relevant campaigns can include view guarantees, with INFLUENCE carrying the performance risk.
See the details: pay-per-view influencer marketing.
Follower count is useful information, but it isn’t what you’re buying. A creator with 40,000 followers can deliver more for a particular product than one with 500,000.
INFLUENCE combines data with expert human curation. Selection weighs audience, geography, historical and recent performance, format, style, brand affinity, price and risk. People who live online catch what algorithms miss: what’s relevant to the moment, the culture and your product.
Individual creator performance is unpredictable. INFLUENCE composes campaigns like a portfolio, balancing audiences, content styles, price points, geographies, expected performance and risk, so the campaign as a whole is measurable and manageable.
Each creator then gets a brief built around their own voice, style and best-performing content, so the content feels native to them and to the platform.
INFLUENCE focuses on creator-led organic content that is native to the creator and the platform:
Instagram influencer marketing, especially Reels
Long-form YouTube videos
Text posts on X (Twitter)
Reve launched its 2.0 model with INFLUENCE, running 11 creators across Instagram Reels, TikTok and YouTube Shorts. At the time of writing, the public campaign dashboard shows 43 posts, about 5.5 million views and an effective CPM of $4.50 on a $25,000 budget.
“Content that goes viral AND converts, at economics that are hard to beat. That pretty much sums up why we’re such big fans.”
— CMO, Duolingo
“INFLUENCE has unlocked something remarkable for us. We’re getting viral content at economics that make paid media look expensive!”
— VP Marketing, DoorDash
| Influencer agency | Influencer marketplace | INFLUENCE | |
|---|---|---|---|
| What you pay for | Management plus creator fees | Access to creators plus creator rates | Only pay for views delivered |
| Fees on top | Retainers or management fees are common | Platform or subscription fees are common | None on top of the CPM |
| Who picks creators | The agency | You | INFLUENCE curates, you approve |
| Who runs the campaign | The agency | Your team | INFLUENCE |
| Performance risk | You | You | INFLUENCE, with view guarantees |
| Pricing basis | Per creator or per post | Per creator or per post | Per view (CPM) |
Read the full comparisons: INFLUENCE vs. influencer marketing agencies and INFLUENCE vs. influencer marketplaces.
INFLUENCE is built for growth, marketing, social, creator partnership, performance marketing, brand, user acquisition and product marketing teams that want creator-led distribution at scale. It’s especially relevant for:
Consumer software, entertainment, consumer and physical hardware, and internet products
An influencer marketing platform is software that helps brands find, hire, manage and measure influencers. Most platforms focus on discovery and leave the campaign work to you. INFLUENCE runs the campaign end to end and prices it on delivered views.
You set a maximum CPM and a budget cap, and pay only for the views your content actually receives. There are no additional fees on top of the CPM. Campaigns start from $1 CPM, and the exact commercial structure can vary by campaign.
Yes. You review and approve the creators in your campaign, and approve or request changes to every piece of content before it goes live.
INFLUENCE can offer view guarantees on relevant campaigns and absorb the performance risk. A view guarantee is different from a promise that content will go viral, which no one can guarantee.
Short-form video on TikTok, Instagram and YouTube Shorts, long-form YouTube, and text posts on X (Twitter).
Brand safety is a core part of every campaign, alongside creator qualification, campaign composition, briefing, content review and measurement. The goal is to manage risk at scale; no one can honestly promise creator risk is zero.
Getting started is similar to setting up a campaign on Google Ads or Meta Ads. Create a campaign and enter your objective, budget, audience, geography, product and any creative requirements. INFLUENCE builds and runs the campaign, and you approve the creators and the content.
Set up the campaign. Approve the creators and content. INFLUENCE handles the rest.
