INFLUENCE does the work of an influencer marketing agency, but you pay for the views your campaign delivers, not for management.
When teams look for an influencer marketing agency, they usually want someone else to run the campaign. INFLUENCE does that, from finding creators to paying them, and takes on the performance risk itself.
Good agencies bring taste, relationships and cultural judgment. They handle outreach, negotiation and approvals so your team doesn’t have to. Creator marketing needs all of that, and INFLUENCE keeps it: every campaign is curated by people, not only by algorithms.
The biggest difference is who carries the risk and what you’re paying for. In a typical agency model you pay for management and for creator posts, and the result is yours to worry about. If a campaign underperforms, the fees usually stay the same.
As programs grow, cost and coordination grow with them: more creators, more contracts, more briefs and more reviews.
INFLUENCE is built to engineer the campaign around performance and take on the risk itself. Because INFLUENCE controls the variables that drive performance, including which creators to use, how to split the budget, which angles and hooks to use and how each creator is briefed, it can offer view guarantees and absorb the performance risk.
You set a maximum CPM and a budget cap, and pay only for the views the content actually receives. There are no additional fees on top of the CPM. Instead of paying someone to manage a creator campaign, you’re buying the distribution the campaign delivers. See how pay-per-view pricing works.
| Typical influencer agency | INFLUENCE | |
|---|---|---|
| What you pay for | Management plus creator fees | Views delivered, up to your max CPM |
| Fees on top | Retainers or management fees are common | None on top of the CPM |
| Performance risk | Carried by you | Carried by INFLUENCE, with view guarantees |
| Creator selection | An agency shortlist | An expert-curated portfolio you approve |
| Briefs | Often one brief for every creator | A personalized brief for each creator |
| Tracking | Periodic reports | Progress and outcomes in one place |
| Scaling up | More people, more cost | Handled by the platform |
Hand-picking and qualifying creators
Composing the campaign across creators, formats, budgets and risk
Engineering content angles and hooks
Writing a personalized brief for every creator
Negotiating rates and handling contracts
Reviewing content before it goes live
Coordinating publishing and comment seeding
Invoicing and creator payouts
Measuring and optimizing performance
You approve the creators and approve or request changes to every piece of content. Setting up a campaign is similar to Google Ads or Meta Ads: objective, budget, audience, geography, product and creative requirements. Then you track progress and outcomes in one place.
If you need a broad brand program that goes beyond creator content, such as events, PR or long-term ambassador relationships run on a retainer, a full-service agency may be a better fit. If your goal is creator-led distribution you can measure and scale, INFLUENCE is built for exactly that.
“INFLUENCE has unlocked something remarkable for us. We’re getting viral content at economics that make paid media look expensive!”
— VP Marketing, DoorDash
“INFLUENCE made creator marketing feel more like buying a performance channel and unlocked a whole new growth lever for us.”
— Head of Storytelling, Reve
INFLUENCE operates the campaign for you, like an agency would, but it’s built as infrastructure for buying creator-led distribution. The economics are performance-based: you pay for delivered views, not for management.
Not for creator campaigns. INFLUENCE handles creator selection, briefs, negotiation, contracts, content review, publishing, payouts and measurement. You approve the creators and the content.
You set a maximum CPM and a budget cap, and pay only for the views your content actually receives. There are no additional fees on top of the CPM. Campaigns start from $1 CPM, and the exact commercial structure can vary by campaign.
No platform can make every piece of content go viral with certainty. INFLUENCE can offer view guarantees on relevant campaigns, which is a commitment on delivered views across the campaign, not a promise that any single post breaks out.
Getting started is similar to setting up a campaign on Google Ads or Meta Ads. Create a campaign and enter your objective, budget, audience, geography, product and any creative requirements. INFLUENCE builds and runs the campaign, and you approve the creators and the content.
Set up the campaign. Approve the creators and content. INFLUENCE handles the rest.
