About
Lovable lets anyone build a working app by describing it in plain language. Its biggest opportunity is the huge group of people with an idea for software and no way to build it, and those people don’t believe an ad that says it’s easy.
The Challenge
Every builder says it’s easy. Nobody believes it.
Lovable’s core audience has never written code. Telling them it’s simple doesn’t work when every AI app builder says the same thing.
Developer creators reached people who already code, which wasn’t the audience Lovable needed most.
The pain points were concrete:
Rising CAC on Meta and search
Claims of ease that sounded like every competitor
Creator content that reached developers, not new builders
No simple way to run dozens of creators every month
The dilemma: the proof Lovable needed was a real person building something real, at a scale paid ads couldn’t fake.
The Solution
Proof, start to finish, in under a minute
INFLUENCE matched Lovable with non-technical creators and briefed formats already working in the no-code niche.
What INFLUENCE enabled:
Screen-recorded builds with a timer running in the corner
Teachers, small business owners and founders building tools for their own lives
“I don’t code. I built this in 10 minutes” hooks, followed by the app being used for real
Follow-up posts sharing the live app and remix link
Comment seeding to answer “what did you use?” in the first hour
Run like any other paid channel
Lovable set a budget and maximum CPM and approved creators and content. INFLUENCE ran outreach, contracts, posting and payouts every month.
The content
A few of the videos behind the results
Results
More customers, at a lower cost
63% increase in new paying customers quarter over quarter
47% lower CAC than Meta ads
35% higher trial-to-paid conversion from creator-referred users
Non-technical creators drove the strongest conversion, because their viewers saw someone like them build something useful. Lovable now runs creators as an always-on channel and re-books its best performers every month.
