About
Grok Bot lets anyone set up personal AI bots with Grok, each with its own job, that they can chat with and get updates from. The team wanted the launch to reach people far beyond Grok’s existing fans on X.
The Challenge
A new kind of product has to be seen to be understood
Personal AI bots are a new idea for most people. A feature list doesn’t explain why you’d want one. Watching someone’s bots plan their day, track a deal or reply to their group chat does.
And while Grok is well known on X, many people on TikTok and Instagram had never opened it.
The pain points were concrete:
A new product category with no mental model yet
An audience outside X that had never tried Grok
A launch window measured in days, not months
No team to recruit and brief creators across platforms
The dilemma: Grok Bot needed people to see real bots in real lives, on platforms where Grok had little presence.
The Solution
Show the bots, not the feature list
INFLUENCE briefed every creator individually, built around what they’re best at and what was working on the For You page that week, and had them show the bots they actually set up and use.
What INFLUENCE enabled:
“Look at all of my bots” tours of creators’ real setups
Day-in-the-life videos with a bot handling something useful
Tech and coding creators showing how to build a first bot in a minute
Posting windows timed to the launch for maximum chart impact
Winners remade, the rest replaced
Once videos were live, INFLUENCE kept the creators and formats that worked, replaced the ones that didn’t, and remade the winners across more creators. Grok approved every creator and every video before it went live.
Results
A launch that reached new people
Top 10 overall in the US App Store during launch week
240% increase in daily installs in launch week
72% of new users came from outside X
Timing posts to the launch packed installs into the days that matter most for chart rankings, and the chart placement brought a second wave of organic downloads.
