In 2000, Google changed the way the world bought ads. They took search and built a powerful bidding-based ad platform anyone could use to advertise online. Then, in 2007, Facebook did it again. This time for social media. Two breakthroughs that redefined advertising forever. Today, we’re doing for organic creator ads what Google did for search and Facebook did for social. We’re building the first AI-powered, bidding-based ad platform for influencer marketing. For the first time, buying influencer ads is as scalable and frictionless as buying ads on Google or Meta.

Here’s why it matters: Every year, brands spend $600 billion on digital ads. But only $10 billion goes into influencer marketing. That’s less than 2%. And yet, the most effective ad unit in the world today isn’t a Meta ad. It’s a short-form influencer ad. So why aren’t brands spending more? Because influencer marketing is messy. It’s hard to setup. Hard to scale. Hard to measure. And by building an ad platform that removes the friction in influencer marketing, we aim to shift a meaningful share of that $600 billion ad spend to influencer marketing.